As seen in The Director
March 1997
Features
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Preneed: Here Today, Gone Tomorrow
A basic problem with preneed is that regardless of how the money is financed there will always be a shortfall or overage at the time of the funeral by Curtis D. Rostad -
The Neverending Choices of Preneed
What is the best prefunding investment plan for the families you serve? by Sue Simon -
Adding Life to Your Preneed Offering
The Maryland Task Force examines the state's cemetery and funeral industry by Edward Ranier -
Preneed Funeral Insurance
The growth of funeral insurance has made a dramatic impact on the funeral service industry by Bruce C. Dalzell -
AARP Announces Survey Results
The American Association of Retired Persons studies the advance purchase of funeral products and services by Renee Gryzkewicz -
What is My Preneed Worth?
Using an active preneed program can add value to your firm in measurable ways by Thomas J. Barnard -
Are We Sending the Right Message?
Is preneed advertising sending the right message to the public? by Bruce A. Overton -
Is Aftercare a Part of Funeral Service?
Funeral directors embrace aftercare by appealing to the heart by Scott Lineberry -
Giddy up Cowboy
A funeral director who is really a cowboy at heart by Renee Gryzkewicz
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