July 1998
The Director - Features
Directory Assistance: How your Yellow Pages ads can attract more business
Directory Assistance—How your Yellow Pages ads can attract more business, written by Harriet Meyers, shows how you can attract more potential clients by making your Yellow Pages advertising more visually appealing and highlighting key information. The article also discusses advertising options available through on-line Yellow Pages sites.
The article also includes a sidebar warning readers of bogus Yellow Pages, which are directories that are never printed or are distributed only to their advertisers, and offers tips on how to recognize bills from such bogus Yellow Pages.
Meyers is a freelance writer and public relations consultant in Columbia, MD. She works with private corporations, professional groups and non-profit organizations. Her areas of specialization are newsletters, magazine and newspaper articles, brochures, communication programs, speeches, issues tracking and analysis.
