September 1998
The Director - Features
Education's Role in Public Relations
The general public does not know very much about funeral service and the duties of funeral directors. Who better than you, a funeral service professional, to teach them the value of funerals and the services your firm provides. Your firm's public relations efforts should be more than self promotion it should also be a form of education. In The Role of Education in Public Relations, Stephen W. Smith explains how funeral service professionals can use their education, training and experience to teach the public about the funeral home and the invaluable benefits of modern funeral service.
Stephen W. Smith is a teaching assistant in the mortuary science and funeral service department of Southern Illinois University, Carbondale, IL.
