October 1998
The Director - Features
Untangling the Web
Internet Web Site Benefits for the Fuenral Service Profession
The firm Forrester Research is predicting that product and service sales conducted annually over the Web will jump from $100 million to $344 billion within the next four years. This escalation will impact virtually every kind of business that exists. The funeral service profession has already made its own explosion on the Web with literally thousands of sites dealing with the broad subject of death and dying. Given these facts, it may be time for your firm to consider building its own Web site.
If you are thinking of creating a Web site for your funeral home, be sure to read Untangling the Web—Internet Web site benefits for the funeral service profession, written by J. Michael Applegate. The article explains the potential viewing audience for a funeral service Web site and the similar types of content in most funeral home Web sites.
J. Michael Applegate is president and CEO of ProAccess, Inc. His 30-year career has included an equal blend of finance, marketing and computer technology, including working as a consultant with a big-six CPA firm and as a marketing and technical executive for computer manufacturers. In 1995, Applegate founded ProAccess to specialize in serving the Internet needs of associations and their member companies. Since early 1996, ProAccess has focused on funeral service. For more information about an NFDA member Web site, or to advertise on NFDA Online, call ProAccess at 800-850- 6330.
