October 1996
The Director - Features
Insights Into the Cremation Consumer
With the percentage of cremations climbing in recent years, it has become evident that effectively serving families interested in cremation could represent one of the biggest opportunities for funeral service. But before these families can be effectively served, funeral service professionals must be aware of the needs of these families.
In 1995, Options by Batesville launched a comprehensive study of the cremation market. Insights into the Cremation Consumer, written by Joe Weigel, the marketing director of Options by Batesville, touches some of the key learning points uncovered from this research. The story reveals five common misconceptions regarding cremation consumers and briefly describes cremation products and services desired by families.
